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Projects We've Funded > Talent Development Partner 2017: Norwich Arts Centre

Talent Development Partner 2017: Norwich Arts Centre

Talent Development Partner 2017: Norwich Arts Centre


Norwich Arts Centre Talent Development Programme

Internationally recognised, Norwich Arts Centre is firmly established in the heart of Norwich’s cultural community as the leading contemporary arts venue, delivering a daily programme of live music, theatre, dance, live art, visual art, spoken word and continually supporting the development of artists.

In their role as Talent Development Partner Norwich Arts Centre is proud to support the development of outstanding musicians through the provision of showcasing and mentoring opportunities. They do this primarily through the Sonic Youths (14-19yrs), Pony Up and HARK initiatives for emerging and mid career artists.

Sonic Youths is tailored to the development of musicians aged 14-19 in the indie rock/pop, hip-hop, jazz and electronic genres. NAC welcome demo submissions from across the Eastern region aiming for a broad mix of genre, gender and cultural background. Sonic Youths acts have also been given larger scale showcasing opportunities including slots at Latitude Festival and the Lord Mayor’s Celebrations in Norwich (attended by 10,000+ people). Pony Up events focus on emerging and mid-career artists across ages creating original music in the rock/pop, hip-hop, spoken word genres. HARK promotes electronic artists with emphasis on providing opportunities to “bedroom producers” lacking performance experience.

NAC in general supports musicians across all genres year-round with a push towards regional supports. With the individual needs of artists in mind, they work with an overall target to establish and support sustainable careers within the music industry, providing clear progression routes through our programmes. The organisation has an ‘open door’ policy with regard to advice and signposting to other relevant organisations and potential funding opportunities.

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