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Home > Partnerships > International Partnerships > Keychange

Keychange

Keychange is an exciting new European project which celebrates and invests in the talent of female music creators and innovators who will be driving the future success of the music industry.

Through Keychange showcases and collaborations, a programme of creative labs and a digital platform will give a new network of 60 women the chance to extend their reach to audiences across Europe and connect with the pioneering work of leaders from tech, design, music, audiovisual and other sectors which are shaping creative industries development. Our mission is to accelerate the industry’s recognition of women’s potential artistic and economic value so that we can transform the music industry for current and future generations.

30 emerging female artists & 30 innovators/industry professionals (10 participants per country) will be selected to take part in Keychange and travel to leading music festivals across Europe and in Canada.

The Keychange partners are PRS Foundation, BIME, Iceland Airwaves, Musikcentrum Sweden, Mutek, Reeperbahn Festival, Tallinn Music Week, The Great Escape and Way out West.

Why is Keychange needed?

Representation of women in the music industry remains very low in all European countries. Across the participating countries’ collecting societies, women represent 20% or less of registered composers and songwriters. Earnings for women are even lower and women are under-represented in leadership roles across the industry and within festival programmes.

PRS Foundation has secured €200,000 from the Creative Europe programme of the European Union to run this female focused talent development initiative. Alongside an associated Innovation fund, it will ensure a long lasting and significant impact on the music industry.

The selection process for all supported artists and innovators will be coordinated by local partners and their industry colleagues. A joint selection panel will take place at Reeperbahn Festival in September 2017. For news about Keychange opportunities and updates please follow @PRSFoundation , the hashtag #keychange, subscribe to the PRS Foundation newsletter here, and check in to www.prsformusicfoundation.com